Introduction
The book Consumer Behavior: Building Marketing Strategy (pdf download) revolves around different factors that influence the consumer behavior. However, this guide book gives us several ideas and concepts about why people buy different things and how they decide what to get. The author elaborates the term Wheel of Consumer Analysis which defines why people do shop, when people do shop and what they do shop.
Furthermore, the writer elaborates the overall aspects and features of this book in an accurate manner that can persuade a huge number of readers worldwide. Have you ever read a book like Consumer Behavior: Building Marketing Strategy? Or do you want to read and download this book? If yes, then you can visit our website (Downloadebookpdfs) and read more about it. The readers can also feel free to read and download other significant books from this website.
| Book | Consumer Behavior: Building Marketing Strategy |
| Publisher | McGraw Hill |
| Author | David L Mothersbaugh |
| Publication Date | 2010 |
| Pages | 798 |
| Genre | Marketing Book |
| Language | Engliah |
| Size | 14 MB |
Summary/Plot
The book Consumer Behavior: Building Marketing Strategy is divided into four different sections. However, the author defines each section in a simple but detailed manner. The sections are as:
1-Purchaser Influence and Perceptions
- According to the writer, when purchasers buy different products, there are two factors that influence the consumers choice, such as their feelings about the products and their decision about the products. This is called Purchaser Influence and Perceptions.
- However, in a marketing term, affect is all about the feelings of consumer about the product and company. Moreover, it also includes the likes and dis-likes of consumer. Overall, these sorts of feelings show the willingness of people to buy something or refuse to buy something.
- Cognitions is generally the thinking of people about different products they might buy. However, it includes various things and factors such as recall a brand, product Knowledge and evaluating if its good or not.
- Additionally, the marketers wish to learn about the feeling and thinkings of the consumers about the products. So, these strategies allow them to resonate and convince the customers to buy their products.
2-Consumer Attitude
- This book defines the term Consumer Attitude in a detailed manner. It says that Consumer Attitude is all about the study of how people, groups and organizations select, purchase, use and reject several products, services and ideas just to meet their desires and needs.
- In this way, decision of people plays a vital role. However, it includes problem identification, looking for information, picking the best options, purchasing decisions and post purchase elevation.
- The behavior of consumer is affected by various internal and external factors. So, these factors are like we think about ourselves, think about the people around us, economical factor, and situational factors. Additionally, these overall factors shape the consumers perceptions, consumers attitude and consumers behaviors.
- This guide book says that every individual has their own preferences, behavior and needs. Moreover, the marketers often segment consumers based on demographic, psychographic, geographic, or behavioral characteristics to better understand and target specific groups.
- The author states that every person has its own ways of shopping hobbits. So, these things include how often they can shop, how is their budget, when they prefer to buy things and where they buy from. These whole patterns can be vary depending on the type of products and services.
3-Consumers Envi ornament
- The writer of this guide book teaches us about the various external factors and their impacts on consumer behavior and their decision-making processes. On this way, it defines both tangible and in-tangible factors which shapes the consumers interactions with products, service and brands.
- Moreover, various of social factors can also influence when people buy products. However, these includes social norms, family, friends and cultural values. So, we can say that the social factors play a vital role in shaping consumers preferences and attitude.
- This guide explains the impact of cultural factors such as norms, values, believes and traditions that can impact on purchasers’ behavior for a product and brand. On this way, the marketers need to study about different cultures to effectively target diverse consumer groups.
- As we aware that the economical factors can also impact the purchasing power of consumers. According to this guide book, these economic factors include income level, employment rates and inflation. Additionally, these economic factors affect on consumers willingness and capacity to buy several products.
- Latest innovations and technologies can also influence how people shop and interact with several services. Afterall, things like online stores, Phone Apps and social media have made purchasing quite different than before.
- This book defines several laws and regulations for companies. However, these laws define what the companies can and can not do when selling and manufacturing different products. On the other hand, these defines rules ensure that the products are not harmful for out health and companies are bound to advertise their products honestly.
4-Marketing Planning
- Every service or a company has its own defined goals and targets such as getting more people to know and buy their products. However, a marketing planning is their strategy to reach their desired goals. It involves identifying the target market, understanding the needs of customers and creating different strategies to value the customers.
- Market Segmentation is a process which divide the market into several groups of purchasers based on their common characteristics, such as demographics, psychographics, behaviors, or needs. Additionally, targeting is a marketing process in which we can Select one or more market components to serve and directing marketing efforts towards those segments.
- The writer in this section defines different marketing channels to reach different people. Moreover, there are many ways to do marketing, such like selling directly to customers, having stores sell your product, selling online, using ads, or social media.
- This guide says that communication plays a vital role in marketing. So, communication is more like talking about the product in a way which make excited everyone. On this way, you can use ads, social media, special offers, and even news stories to spread the word.
What is Consumer Behavior?
David L Mothersbaugh defines the term Consumer Behavior in a simple but detailed way. However according to him the Consumer Behavior is generally the decision-making process in which people deeply think about what and how to buy different products. Moreover, it is also about understanding different ways that why the people choose several products and services. Consumer Behavior also contain the purchaser experience, knowledge, preference and needs.
What is Marketing Strategy?
Marketing Strategy is a planning for companies and other services to reach their costumers and sell their products. Moreover, it’s about figuring out who the customers are, what they want, what are their needs and how to get them interested in buying the stuffs or services. On the other hand, it involves different strategies for selling their services and products such as advertising, pricing and better planning.
What is the consumer behavior building marketing strategy?
The author says that, the consumer behavior building marketing strategy is a significant planning method of marketers and business experts. However, it studies how people make decisions about several services and products such as, what to buy, why they pick the products or services, how they pick the products and services and what are the main reasons that change their mindsets. So, by knowing all these things, the marketers and other businesses can build a better marketing strategy to reach the right audiences in the right way. Additionally, the marketers and other business professionals update their planning methods, ideas and strategies with the innovation of latest technologies, trends and the world around us.
What is consumer behavior in marketing?
Accorging to the writer of this book, the consumer behavior in marketing is a process in which marketers and business professionals tries to understand that how and why people make final decisions about what to buy. However, they also try to understand and study about why and how customers can final several products and services just to meet their desires and needs. On the other hand, this process also contains various factors such as choices, alternatives, incentives and decision-making process. Ultimately, it assists the businesses that they can build different helpful strategies to persuade and retain a huge number of customers by addressing their wants and expectations effectively.
Writing Methodology
David L Mothersbaugh ways of writing in his book Consumer Behavior: Building Marketing Strategy is descriptive and engaging. However, his writing style is also easy to understand and access. He adopts simple language and worlds to balance the pace and tone of plot-lines.
Furthermore, the author encourages the readers to think critically and allow them to come up with their own predictions about the future of this book. He elaborates the latest concepts and ideas regarding consumer behavior and marketing strategy in a wide spread way, that can attract a huge number of readers worldwide.
Additionally, David includes several real-life examples and stories to further elaborate the concepts and methods of marketing and consumer behavior. He avoids complicated vocabularies and extra idioms throughout the book, aimed to convey his core ideas and messages in an easier manner.
Significant Recognitions
The book Consumer Behavior: Building Marketing Strategy has received generally positive feedbacks from its readers and critics upon its publication. However, this book has been venerated for its engaging plot-lines, satisfactory opening and closing points, easy pace and descriptive writing style. Additionally, it is the New York Times bestselling book and had received 4.6 out of 5 stars from Amazon and Goodreads.
Furthermore, it was also awarded for its advanced concepts and ideas regarding Marketing plannings and Consumer behaviors. On the other hand, this book has been sold millions of copies since its publication and it also has been translated into different languages worldwide. Moreover, several famous media publications such as The Washington Post and The New York Times had showered their positive feedbacks for this book.
Key Features of Consumer Behavior: Building Marketing Strategy
Consumer Behavior: Building Marketing Strategy has the following Key Features.
The Wheel of Consumer Analysis
The Wheel of Consumer Analysis is like a huge circle that assist us to know about how people decide to buy products. Moreover, this term is like a way of gathering various information’s that why people choose certain products and services.
Basically, it covers the four core things, such as how people feel and think about products, what they actually do when they buy things, the world around them that affects their choices, and how companies market their products to them.
Research-Based Perceptions
This guide book elaborates various researches and real-life stories to teach us about why and how people buy different products. Meanwhile, it provides us in-depth information about what people desires to buy, why consumers buy it, and how companies and other services can sell to them better.
Practical Applications
In this book, the readers can learn through its real-life examples and stories about how the idea can be sell in market. These situations bound the marketers to take a big idea and turn them into actual plans they can use. Additionally, this book provides different marketing resources and other helpful tools to the readers that they need to make marketing work in the real world.
Contemporary Applicable
Now a days, things are rapidly change due to latest innovations and advanced technology. So, this guide talks about the whole marketing situation such as how social media affects what people buy and what’s right and wrong in marketing.
Types of Consumer Behavior
David L Mothersbaugh elaborates 4 types of Consumer Behavior in this guide book which are as:
Routine Response
- In Routine Response is a behavior of customers in which they pick several services and products without looking and thinking at other options because its what they are used to.
Limited Decision Making
- In this process the consumers take a little time to checkout several choices before buy somethings. Moreover, they can consider a few options and then choose one based on various factors such as price or convenience.
Extensive Decision Making
- In Extensive Decision Making, the customers spend a lot time and efforts before buying certain products such as reading reviews, comparing stuff, and thinking about all the good and bad points.
Impulsive Buying
- When the customers buy somethings suddenly without really thinking about it, we call it Impulsive Buying. Additionally, it is more like when an individual sees something cool in a store and he decide to get it without really considering if he need it or if it’s a good idea.
Benefits of Learning Consumer Behavior: Building Marketing Strategy
Consumer Behavior: Building Marketing Strategy has the following benefits.
Smart Decisions
The consumer behavior enables the marketers to make various smart decisions. This book provides various ways and strategies to the marketers that they can easily look at what makes people want to buy, what they like, and how they buy.
Diligent Advantages
It gives several ways and methods about how to compete with all line-up competitors. The author says that the marketers have to know about why people buy their product and what can make their product even more special. Moreover, through all these strategies, the companies can make a unique and exciting product for their customers.
Customer-Centric Approach
As we know that marketing is all about making customer happy and satisfy. So, the readers can understand why people buy things, they can focus on what customers want and need through the helpful information’s of this guide. On the other hand, it can also build a strong connection between the brand and the people who buy from it.
Understand Marketing Strategies
Through its helpful aspects and features, the marketers can make their marketing plans even better. So, they can design their products and run adds as per the demands of their customers. On the other hand, they can utilize their best possible efforts to reach out more customers in several market places.
Final Thoughts
Consumer Behavior: Building Marketing Strategy is an interesting book that gives us several ways to success in marketing. However, this guide assists the marketers about the behavior and other influential factors of consumers towards various products.
Furthermore, the author elaborates several real examples and stories to further elaborate the marketing strategies and latest methods. Whether you have a little bit knowledge about marketing or just a beginner, Consumer Behavior: Building Marketing Strategy can be your better choice.
Additionally, if you are seeking for a book like it, then don’t waste your precious time, just grab our website and learn more what you need. This book is suitable for mature and adult readers. I recommend this book to all of them who love to read marketing related books.
FAQs
What are the 5 stages of consumer behaviour
The followings are the 5 stages of consumer behaviour
- Problem identification
- Information exploration
- Optionessesments
- Buying decision
- post-purchase appraisal.
What are the three elements of consumer behavior explain?
The followings are the elements of Consumer Behaviot.
- Emotional elements
- Personal elements
- Communal elements
What is the concept of a consumer?
A consumer is an individual who gets different services and products just to meet his personal need and desires.
How many types of customers are there?
There is not a fix number of cunsumers but i will give few of them.
- statistical consumers
- Cognitive consumers
- Behavioral consumers
- Technographical consumers
What are the factors influencing consumer behaviour?
The following are the factors that can influencing the consumer behaviour.
- Cultural
- Social
- Personal
- Psychological